Discover The Journey Of White Sand Blue Sea Group

Where Nature Meets Hospitality

White Sand Blue Sea Group is a Thai company that engages in the management of hotels and resorts in Phang-Nga and Phuket. With the aim of increasing the group members and providing townsfolk opportunities for employment, White Sand Blue Sea Group was founded by Mr.Vitit and Mrs. Ji Aikwanich in December 30, 2016

The Birth Of A Vision

At the core of our story lies a powerful vision – to seamlessly blend the natural beauty of these Thai coastal regions with world-class hospitality. Our founders, Mr. Vitit and Mrs. Ji Aikwanich, shared a dream of creating an environment where guests could experience the magic of Thailand’s charm while uplifting the lives of local communities. This dual purpose became the cornerstone of our journey.

The Growth Of Our Family

From our humble beginnings, we’ve steadily expanded our family of hotels and resorts. Each of these establishments is a testament to our deep connection with nature and our commitment to offering unique, memorable experiences to our guests.

Our Vision And Mission

Our long-term vision is clear:

we aim to be one of the leading hotel brands in Thailand, dedicated to providing impeccable service experiences to our valued customers, employees, and partners.

Our mission is equally resolute. 

We are committed to achieving customer satisfaction and loyalty. To sustain and continuously improve the quality of our hospitality industry, White Sand Blue Sea Group believes in developing our employees from within. We foster a culture of teamwork, talent development, and a strong commitment to nurturing individuals who become promoters of positive change.

Our Core Values In Action

At White Sand Blue Sea Group, our journey towards becoming a leading Thai hotel brand is guided by a set of core values that infuse life into our operations and shape our identity. We believe that to achieve our goals, we must stay true to these values in everything we do.

For us, it’s all about people. We recognize the power of genuine human connections, and it’s these connections that make our hospitality exceptional. We care for our customers, employees, and partners not just as stakeholders but as individuals with unique needs and aspirations. By nurturing these relationships, we create a strong foundation for our growth.

We firmly believe in the strength of collaboration. The collective efforts of our team are what drive us forward. We work hand in hand, share ideas, and bring together diverse perspectives to create remarkable experiences. Together, we are stronger, more innovative, and more capable of achieving our vision.

Reliability is the bedrock of our service. We understand the trust our customers place in us, and we strive to be unwavering in delivering on our promises. Our consistency and dependability are what make us a brand that can be counted on, time and time again.

Empathy and sympathy are at the heart of our business administration. We genuinely care, not only for the needs and desires of our guests but also for our employees and partners. We approach every interaction with a compassionate mindset, which allows us to provide exceptional service and support to our extended White Sand Blue Sea family.

Our Commitment in Action:

To realize our mission and these values, we have raised the bar in our business administration. We’ve established service standards that reflect our commitment to excellence.
We approach our work with unbridled passion, as it’s this enthusiasm that fuels our journey. We recognize that our potential is limitless, and we are dedicated to maximizing it, both as individuals and as a collective.

Furthermore, we take our responsibility to the community and the environment seriously. We are actively involved in supporting the local community and are committed to environmentally sustainable practices. This not only aligns with our core values but also ensures that our impact is positive and lasting.

At White Sand Blue Sea Group, we don’t just talk about our values; we live them every day. They are the guiding principles that steer us toward becoming the leading Thai hotel brand, offering unparalleled service and support to our valued customers, employees, and partners.